strategy
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strategy
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strategy ● strategy ■
Message testing ●
Gauging impact and clarity among target audiences delivers compelling content that resonates with intended audiences and enhances overall communication effectiveness.
Case study: Pear Therapeutics
Pear’s new, cutting-edge solution to a mounting crisis came with a few communication barriers. We faced the dual challenge of effectively communicating the benefits of prescription digital therapeutics (PDTs) and conveying the holistic clinical value of the Pear portfolio in a way that resonated with each audience segment.
Gaps analysis ■
The purpose of a gaps analysis is to identify areas of improvement or opportunities for growth by highlighting the gaps that exist and determining the steps needed to bridge those gaps.
Case study: Takeda OnePath
”Is there anything we’re missing” and “how do we differentiate from other hub programs” are two questions we get often. Through a comprehensive gaps analysis, we were able to identify the essential tools GI patients needed as well as key areas Takeda could distinguish their offerings.
Workshops ■
Workshops, whether conducted internally or externally, virtually or in-person, remain a crucial approach for developing robust strategies through real-time feedback.
Case study: AbbVie Oncology
Shared decision-making is a collaborative process where clinicians, patients, and caregivers actively work together to establish health goals based on medical evidence and patient priorities. This workshop facilitated the representation of all parties, enabling accurate identification, prioritization, and resolution of problem areas throughout the patient's treatment journey.
Some other projects we dig:
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core visual aids ●■
These decks are a promise of value to be delivered, communicated, and acknowledged. (We’re pro’s at the communications bit.)
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digital/web ■
Microsites are rad, banners are cool, we’ve even tackled custom messaging tools. (No, seriously. Check out our custom access messaging platform—Access Next™.)
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strategy ●■
Comparing market trends, performance metrics, and industry bests allows us to create materials backed by data. (Pretty AND smart—our favorite combo.)
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branding ■
From branding patient support programs to creating visual systems that help payers simply feel understood, we’ve done it all. (Even some pro bono/non-profit work, too!)
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audio/visual ●■
The allure of podcasts and magic of motion graphics can unleash a promotional symphony that dances its way into the hearts and minds of audiences.
