core visual aid
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value proposition
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disease state awareness
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core visual aid ● value proposition ■ disease state awareness ●
Auryxia Value Proposition ■
Product launches can be daunting, particularly for the field teams. Learning the clinical in’s and out’s of a new product, as well as navigating complex CRM platforms, can simply feel overwhelming. (Plus, who’s got the budget?!)
With that in mind, we created a budget- and timing-conscious iPDF with similar bells and whistles of a CRM-coded iCVA. By adding key moments of functionality, we were able to aid in visual storytelling in a new, creative way that left the field team at ease.
Sage DSA Presentation ●
For a small biotech company with just 1 commercial product, a lot was riding on it’s upcoming launch of zuranolone. As the first new mechanism of action in years, patients with major depressive disorder (MDD) began feeling improvements in days vs 4-8 weeks with previous standards of care.
The brief? Breakthrough a heavily genericized and restricted category to make payers care about early improvement for patients seeking mental health treatment.
Some other projects we dig:
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core visual aids ●■
These decks are a promise of value to be delivered, communicated, and acknowledged. (We’re pro’s at the communications bit.)
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digital/web ■
Microsites are rad, banners are cool, we’ve even tackled custom messaging tools. (No, seriously. Check out our custom access messaging platform—Access Next™.)
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strategy ●■
Comparing market trends, performance metrics, and industry bests allows us to create materials backed by data. (Pretty AND smart—our favorite combo.)
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branding ■
From branding patient support programs to creating visual systems that help payers simply feel understood, we’ve done it all. (Even some pro bono/non-profit work, too!)
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audio/visual ●■
The allure of podcasts and magic of motion graphics can unleash a promotional symphony that dances its way into the hearts and minds of audiences.
